Danamark Watercare is a corporate client that provides water filtration solutions to both commercial and residential sectors. The company first came to the agency I was working for looking for a complete website overhaul that was clean and professional. Before that process began I was able to work with them on updating their logo and branding so that their companies image would coincide with their new web build. The purpose of the re-brand was to give the business a professional look while incorporating a “Happy to help” tone. These qualities are achieved through the strong typography, consistent round edges in the logo’s icon as well as the trustworthy and inviting hues of blue within the brand’s colour palette. Upon completing the logo re-vamp the client was so pleased with the outcome that we had become their primary agency to do business with. From that point on I was able to design numerous items with them including sales sheets, wayfinding, corporate website, eblasts, internal documents, and much more.
April 1, 2017