Overview

For Osgoode Company, I helped establish the visual style and artwork for Park Prints, a poster series celebrating individuals’ favourite national and provincial parks across Canada and the U.S. What began as a single poster during lockdown evolved into a multi-product line spanning prints, apparel, and retail partnerships.

The Challenge

The goal was to create artwork that felt less like traditional souvenir design and more like a personal keepsake. Each piece needed to evoke emotion, memory, and place, while remaining visually cohesive across a growing series of locations.

The Solution

I developed a bold, illustration-led visual system with a strong emphasis on vibrant, distinctive colour palettes that captured the mood and identity of each park. The artwork was designed to feel personal and display-worthy, encouraging customers to relive their experiences and proudly hang the prints in their space.

As the project scaled, my role expanded from hands-on production into creative leadership. I documented and taught the process to three additional designers, ensuring consistency while allowing the series to grow efficiently.

Outcome

• Created 39 Park Print posters across Canada and the U.S.
• Achieved 1,200+ poster sales on Etsy alone
• Expanded into postcards, stickers, and apparel
• Sold in provincial parks and gift shops across Canada
• Featured in Style at Home magazine
• Custom products launched on the Ontario Parks online store
• Led to an apparel collaboration with Rip Curl, applying the Park Print style to a clothing line

The Park Prints project became a foundational creative pillar for Osgoode Company, transforming a single lockdown concept into a nationally recognized product line.